CA

101: Theory

This first lesson covers the broad overview of what Communication Analysis is, with the first video breaking down how to search for an artifact, and the second video describes the steps needed to find a model. It is highly encouraged that you watch the videos chronologically, as they explain CA conventions and strategies that have become norms in the activity. Feel free to watch the videos while you are in your search process, and then move on to the next lesson once you’ve decided on your artifact and model.

102: Structure and Substructure Arguments

The second lesson takes you through the structure of a CA and tips on how to write it. The first video focuses on writing the Research Question, Intro, and Tenets. The second video takes you through the Applications, Research Question Answer, and Implications. This lesson is filled with examples from past speeches to demonstrate the strategies mentioned in the lecture, you can watch the videos while you are in the process of writing you draft, or refer to the slide presentation to study the examples more.

103: Delivery

The final lesson covers CA delivery. There are many unwritten rules when delivering a CA that are covered in this video. The lesson begins with how to deliver the different sections of your speech, and then it focuses on delivery drills you can use to make your speech more effective. While much of the lecture focuses on CA, there are universal delivery rules that can be applied to any Public Address event. 

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